Hauser & Wirth Runs Jumbo Ad Unit to Promote their Exhibit at Frieze Los Angeles 2023

Mar 23

Hauser & Wirth Runs Jumbo Ad Unit to Promote their Exhibit at Frieze Los Angeles 2023

During Frieze Los Angeles, we noticed a jumbo ad unit running on the Los Angeles Times website for Hauser & Wirth, one of the exhibitors, promoting their participation in the art fair, which hosted more than 120 exhibitors from 22 countries, February 16 – 19, 2023. It was hard to miss the cross-platform responsive ad unit Hauser & Wirth ran not just because of … Read the...

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Original Miami Beach Antique Show 2023 Targets Travelers at Miami International Airport

Jan 05

Original Miami Beach Antique Show 2023 Targets Travelers at Miami International Airport

The Original Miami Beach Antique Show will showcase antiques, art, home décor, timepieces and jewelry presented by 650+ exhibitors from across the globe, January 19 – 23, 2023, at the Miami Beach Convention Center. Visitors to this internationally renowned event, a mainstay on the antique show circuit for more than a half century, will be able to discover highly sought after pieces from famous names … Read the...

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AFM 2022 Leverages Paid Social in Global Visitor Marketing Campaign

Nov 11

AFM 2022 Leverages Paid Social in Global Visitor Marketing Campaign

Last week, we joined thousands of filmmakers, producers, directors, writers, buyers and other film industry professionals from a record 87 countries who converged in Santa Monica for the 43rd edition of the American Film Market, one of the world’s preeminent film events. After two all-virtual years due to the pandemic, it was great to see everyone back again in person at AFM, stand in … Read the...

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Cannes 2022 Partners with TikTok to Expand Global Audience

Jun 01

Cannes 2022 Partners with TikTok to Expand Global Audience

The Cannes Film Festival returned to full capacity for its 75th anniversary which ran May 17 – 28 after cancelling the 2020 event and running a downsized event in 2021 due to the pandemic. We want to highlight a new marketing initiative by the organizer of the iconic film event that caught our attention – a partnership with TikTok, the short-form video app that … Read the...

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Global Art Fair TEFAF Runs Outdoor Ads in Affluent Locations Across NYC

Apr 12

Global Art Fair TEFAF Runs Outdoor Ads in Affluent Locations Across NYC

After a two-year hiatus due to the global pandemic, TEFAF will be making a grand comeback in New York, May 6 – 10, 2022, with distinguished galleries from around the world, presenting modern and contemporary art, jewelry, antiquities and design in a soaring 55,000 square foot exhibit hall and additional curated spaces. “We’re thrilled to open our doors again in New York, welcoming guests to … Read the...

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Ready for the Post Third-Party Cookie World? Digital Marketing Ideas from 5 Show Organizers

Jan 11

Ready for the Post Third-Party Cookie World? Digital Marketing Ideas from 5 Show Organizers

The changing privacy landscape and phase-out of third-party cookies means big changes to digital advertising, including retargeting, a tactic widely used by exhibitions and events.  Third-party cookies are so pervasive in digital advertising that you may not even realize how much you are currently benefiting from them in terms of ad targeting, tracking and measurement.  While other browsers are already blocking third party cookies, once … Read the...

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White Paper: Insights from 100s of Ad Buys for Luxury Exhibitions

Sep 17

White Paper: Insights from 100s of Ad Buys for Luxury Exhibitions

If you want to reach collectors, buyers and other affluent audiences in luxury sectors such as art, antiques, design, jewelry, watches and yachts, then you need to fish where the fish are!  While the philosophy here is simple, executing can be a bit more difficult.  Some fish are harder to reach than others.  The affluent are an extremely heterogeneous audience pool and the high-net-worth (HNW) … Read the...

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