Cannes 2022 Partners with TikTok to Expand Global Audience

Jun 01

Cannes 2022 Partners with TikTok to Expand Global Audience

The Cannes Film Festival returned to full capacity for its 75th anniversary which ran May 17 – 28 after cancelling the 2020 event and running a downsized event in 2021 due to the pandemic. We want to highlight a new marketing initiative by the organizer of the iconic film event that caught our attention – a partnership with TikTok, the short-form video app that...

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Global Art Fair TEFAF Runs Outdoor Ads in Affluent Locations Across NYC

Apr 12

Global Art Fair TEFAF Runs Outdoor Ads in Affluent Locations Across NYC

After a two-year hiatus due to the global pandemic, TEFAF will be making a grand comeback in New York, May 6 – 10, 2022, with distinguished galleries from around the world, presenting modern and contemporary art, jewelry, antiquities and design in a soaring 55,000 square foot exhibit hall and additional curated spaces. “We’re thrilled to open our doors again in New York, welcoming guests to...

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Ready for the Post Third-Party Cookie World? Digital Marketing Ideas from 5 Show Organizers

Jan 11

Ready for the Post Third-Party Cookie World? Digital Marketing Ideas from 5 Show Organizers

The changing privacy landscape and phase-out of third-party cookies means big changes to digital advertising, including retargeting, a tactic widely used by exhibitions and events.  Third-party cookies are so pervasive in digital advertising that you may not even realize how much you are currently benefiting from them in terms of ad targeting, tracking and measurement.  While other browsers are already blocking third party cookies, once...

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White Paper: Insights from 100s of Ad Buys for Luxury Exhibitions

Sep 17

White Paper: Insights from 100s of Ad Buys for Luxury Exhibitions

If you want to reach collectors, buyers and other affluent audiences in luxury sectors such as art, antiques, design, jewelry, watches and yachts, then you need to fish where the fish are!  While the philosophy here is simple, executing can be a bit more difficult.  Some fish are harder to reach than others.  The affluent are an extremely heterogeneous audience pool and the high-net-worth (HNW)...

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Global Film Event Cannes 2021 Launches Festivals Hub

Jul 06

Global Film Event Cannes 2021 Launches Festivals Hub

The Cannes Film Festival is back with a live, in-person event which opens today and runs through July 17. In an email we received today announcing the kick off of the Festival, the organizer said “the emotion was palpable in the Grand Théâtre Lumière for the return of the Festival to Cannes after its cancellation last year due to the global pandemic.” We have received...

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Boot Dusseldorf Launches New Podcast Series

Jun 01

Boot Dusseldorf Launches New Podcast Series

We joined 250,000 visitors who attended Boot Dusseldorf in-person a few years ago (see our after-show post) and have followed the marketing for this annual boat and water sports show since then. We recently noticed Boot launched a new podcast initiative and highlight it because podcasting is surging and offers unique promotional opportunities for show organizers. An estimated 116 million people listen to podcasts...

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Watches and Wonders 2021 Generates Lots of Views with Social Video, Livestreaming

May 03

Watches and Wonders 2021 Generates Lots of Views with Social Video, Livestreaming

As video is the fastest growing advertising format in the digital campaigns we handle for our exhibition and event clients, we are always analyzing video marketing programs for other shows and the deft use of video by Watches and Wonders 2021 caught our attention. This pair of major shows held April 7 – 18, 2021 for the watchmaking industry brought together the world’s leading brands...

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