Frankfurt Book Fair Attracts 200,000 Visitors Worldwide to Its Special Edition 2020

Oct 28

Frankfurt Book Fair Attracts 200,000 Visitors Worldwide to Its Special Edition 2020

Like many events, the Frankfurt Book Fair, the world’s largest book fair which attracted more than 300,000 visitors last year, had to adapt its plans for the 72nd edition held October 14 – 18, 2020 due to Covid-19. Based on the numbers reported by the fair organizer, their first-ever primarily digital fair resonated well with their audiences.  200,000 users worldwide participated in the...

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Gallerist Jan Mot and Artist David Lamelas Stage “Ambitious Event”

Aug 24

Gallerist Jan Mot and Artist David Lamelas Stage “Ambitious Event”

“One of the most ambitious events” at Art Basel’s recent summer edition was the staging by one of the exhibitors, Belgian gallerist Jan Mot, of a performance of Time by the Argentine artist David Lamelas originally performed in 1970 and “revisited now in view of the Covid-19 crisis”, said Art Basel Global Director Marc Spiegler in a highlights video for the virtual fair. Due to...

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Art Basel Presents Digital Version of Its Flagship Event

Jul 16

Art Basel Presents Digital Version of Its Flagship Event

Every June, art enthusiasts, buyers and collectors from around the world converge at Art Basel.  Due to the pandemic, the physical fair was not possible so the show organizer presented a digital version which was held June 17 – 26, 2020. We have handled advertising for numerous art fairs and attended many exhibitions in the art industry across the US and Europe so were...

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Global Film Event Cannes 2020 Launches Virtual Market

Jun 18

Global Film Event Cannes 2020 Launches Virtual Market

While the Cannes Film Festival was canceled this year due to the pandemic, the organizer has launched a virtual version of its co-located Film Market – the Marché du Film, the b2b component of Cannes, which will run June 22 – 26, 2020, and “is intended to mimic the market experience in Cannes, with live and real-time meetings.” We have attended the global film...

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Ad Spend Falls, Media Habits Change Due to Pandemic – 5 Tips for Show Organizers

Apr 23

Ad Spend Falls, Media Habits Change Due to Pandemic – 5 Tips for Show Organizers

The coronavirus pandemic has caused a major disruption to the U.S. advertising market with billions of dollars being wiped off the table. Spending on digital ads for March/April is down 38%, linear TV is off 41%, terrestrial radio has fallen 45%, print has dropped 43%, and traditional outdoor is off 51%, according to a recent report from the Interactive Advertising Bureau (IAB), an online-ad industry...

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MWC Barcelona 2020 Offers 5,000 Euro Platinum Experience

Feb 04

MWC Barcelona 2020 Offers 5,000 Euro Platinum Experience

We analyze a lot of ticket options across the trade show industry looking for new ideas for our clients especially for higher-tier registration packages. We highlight the Platinum Pass for this month’s 100,000+ visitor MWC Barcelona as it offers one of the most robust premium packages we have seen, including several fast-track airport benefits that stand out. The Platinum Pass comes with a rich price...

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Original Miami Beach Antique Show 2020 Launches Campaign at Miami International Airport

Dec 17

Original Miami Beach Antique Show 2020 Launches Campaign at Miami International Airport

The Original Miami Beach Antique Show, which brings together 700+ exhibitors from 30 countries with 18,000 attendees, has expanded its out-of-home (OOH) advertising to include a new campaign at Miami International Airport (MIA) for its 2020 edition, which was handled by Encore. More than 45 million passengers travel through MIA annually, making it one of the busiest airports in the world and the third...

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