Buyers, filmmakers, producers, writers, directors and other industry professionals from an estimated 80+ countries will converge in Las Vegas this November for the annual American Film Market (AFM) for six days of deal-making, screenings, conferences, networking and parties. Encore collaborated with its client, AFM, on using several new digital advertising tools this year to attract visitors, and in this blog post we highlight one of … Read the...

We recently noticed the US Open Tennis Championships, which attracted 957,000 visitors last year, running large, high-impact ads on the top of the home page of The New York Times website (see screenshot) to promote ticket sales for the annual sports event being held August 26 to September 8, 2024 in New York. We have run ads on this major digital news platform which reaches … Read the...

We have joined the tens of thousands of people who converge on the two-mile seaside boulevard, La Croisette, for the Cannes Film Festival many times so have followed the global film event’s marketing, especially the promotion in news feeds on major social nets for a while.  As the 77th edition of Cannes kicked off its 12-day run yesterday, we share one of our marketing takeaways … Read the...

Google first announced its plans to phase out third-party cookies in 2020 but has delayed action here a few times.  It looks like the delays are over… and this means big changes for digital advertising! Third-party cookies track a user’s browsing activity across the web and enable the delivery of targeted advertising including retargeting, a popular advertising tactic used by show organizers to drive attendance, … Read the...

The annual motion picture industry event, American Film Market (AFM), ran a multi-month, cross-platform digital campaign in 100+ countries to attract buyers, filmmakers, producers, directors, writers and other film industry professionals from around the world to its recent 44th edition. AFM’s digital creative strategy leveraged a large portfolio of assets, best practices and real-time performance data to get the most from its ad spend … Read the...

More than 90% of digital display dollars in the U.S. will be transacted programmatically in 2023, according to eMarketer estimates.  Programmatic online advertising offers trade shows massive reach across millions of websites, videos and apps. Understanding all the solutions under the programmatic online umbrella, best practices in execution and the changing privacy landscape will help you maximize attendance from your digital media investments. As … Read the...

During Frieze Los Angeles, we noticed a jumbo ad unit running on the Los Angeles Times website for Hauser & Wirth, one of the exhibitors, promoting their participation in the art fair, which hosted more than 120 exhibitors from 22 countries, February 16 – 19, 2023. It was hard to miss the cross-platform responsive ad unit Hauser & Wirth ran not just because of … Read the...