Watches and Wonders 2021 Generates Lots of Views with Social Video, Livestreaming

May 03

Watches and Wonders 2021 Generates Lots of Views with Social Video, Livestreaming

As video is the fastest growing advertising format in the digital campaigns we handle for our exhibition and event clients, we are always analyzing video marketing programs for other shows and the deft use of video by Watches and Wonders 2021 caught our attention. This pair of major shows held April 7 – 18, 2021 for the watchmaking industry brought together the world’s leading brands...

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An Inside Look at 100 Million Digital Ads Used to Drive Attendance

Mar 09

An Inside Look at 100 Million Digital Ads Used to Drive Attendance

The pandemic significantly affected global digital spend last year but the momentum has resumed and digital ad spend is expected to reach record levels in 2021! An explosion in online video, OTT/CTV and digital audio consumption.  Continued growth in time spent online, especially with mobile.  More DOOH displays, data activation solutions and programmatic buying tools.  New rich media ad units.  The latest digital trends, media...

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BRAFA 2021 Launches Multi-Venue Format in Response to Pandemic

Feb 02

BRAFA 2021 Launches Multi-Venue Format in Response to Pandemic

We visited BRAFA a few years ago when we were in Brussels (see our post) so were curious what this international art fair was doing this year considering the pandemic and that it has never been postponed or canceled in its 65 year history. We found BRAFA’s strategy to be an innovative solution to the current challenging environment for physical events. Their approach was also...

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AFM 2020 Presents Record 571 Exhibitors at Online Event, Shows Serendipitous Moments Possible

Dec 02

AFM 2020 Presents Record 571 Exhibitors at Online Event, Shows Serendipitous Moments Possible

For the past 40 years, the film industry has converged in Santa Monica every fall for the American Film Market (AFM), which drives over one billion dollars in deals annually. This year, due to the pandemic, distributors, filmmakers, writers, buyers and other professionals instead converged at AFM’s new online campus from November 9 – 13.  Visitors came from 82 countries – more countries than...

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Frankfurt Book Fair Attracts 200,000 Visitors Worldwide to Its Special Edition 2020

Oct 28

Frankfurt Book Fair Attracts 200,000 Visitors Worldwide to Its Special Edition 2020

Like many events, the Frankfurt Book Fair, the world’s largest book fair which attracted more than 300,000 visitors last year, had to adapt its plans for the 72nd edition held October 14 – 18, 2020 due to Covid-19. Based on the numbers reported by the fair organizer, their first-ever primarily digital fair resonated well with their audiences.  200,000 users worldwide participated in the...

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Gallerist Jan Mot and Artist David Lamelas Recreate Iconic 1970 Piece “Time” via Global Livestream

Aug 24

Gallerist Jan Mot and Artist David Lamelas Recreate Iconic 1970 Piece “Time” via Global Livestream

“One of the most ambitious events” at Art Basel’s recent summer edition was the staging by one of the exhibitors, Belgian gallerist Jan Mot, of a performance of Time by the Argentine artist David Lamelas originally performed in 1970 and “revisited now in view of the Covid-19 crisis”, said Art Basel Global Director Marc Spiegler in a highlights video for the virtual fair. Due to...

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Art Basel Presents Digital Version of Its Flagship Event, Strong Use of Social Video in Promotion

Jul 16

Art Basel Presents Digital Version of Its Flagship Event, Strong Use of Social Video in Promotion

Every June, art enthusiasts, buyers and collectors from around the world converge at Art Basel.  Due to the pandemic, the physical fair was not possible so the show organizer presented a digital version which was held June 17 – 26, 2020. We have handled advertising for numerous art fairs and attended many exhibitions in the art industry across the US and Europe so were...

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