AFM 2019 Drives 150,000+ Video Views, Social Video Advertising Leads Category Spend

Nov 11

AFM 2019 Drives 150,000+ Video Views, Social Video Advertising Leads Category Spend

US digital advertising revenues reached their highest level in history for the first half of the year, and video was a major driver for this growth with spend up 36% year-over-year for 1H 2019, according to a new report from IAB and PwC US released several weeks ago. Video advertising is a great way to share the experience of attending exhibitions and events and is...

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WHITE PAPER: An Inside Look at 100 Million Online Ads Used to Drive Attendance

Aug 17

WHITE PAPER: An Inside Look at 100 Million Online Ads Used to Drive Attendance

In 2019, worldwide digital ad spending will rise by 17.6% to $333.25 billion, which means for the first time, digital will account for about 50% of the global ad market, according to eMarketer*. Explosive growth in time spent online, new digital media and technologies, and increasingly rich data activation solutions are offering exciting new opportunities for event marketers. We recently analyzed more than 100 million...

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Palm Beach International Boat Show 2019 Uses Full Funnel Digital Strategy

May 06

Palm Beach International Boat Show 2019 Uses Full Funnel Digital Strategy

Large crowds packed the West Palm Beach waterfront to see more than 1,000 boats and yachts at the recent Palm Beach International Boat Show 2019, which saw an increase in attendance of more than 6.7% over last year. The organizer of this iconic event, one of the top five boat shows in the US, maximized attendance from the millions of online ads it ran...

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boot Düsseldorf 2019 Leverages Attendee Loyalty Program

Mar 21

boot Düsseldorf 2019 Leverages Attendee Loyalty Program

We recently joined water sports enthusiasts and trade visitors from around the world at boot Düsseldorf, and want to share one of our takeaways: the boot.club, the show’s visitor community which has grown to 110,000 members. It was hard to miss the promotion for the boot.club on the website, during the ticket buying process and while we were at the show.  We saw substantial...

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66,000 Visitor BRAFA 2019 Targets Hotel Guests as Part of Attendee Marketing Campaign

Feb 13

66,000 Visitor BRAFA 2019 Targets Hotel Guests as Part of Attendee Marketing Campaign

A few weeks ago, we joined 66,000 collectors, new buyers, connoisseurs and art enthusiasts from around the world at the 64th edition of BRAFA in Brussels to see fine art, antiques, modern and contemporary art and design displayed by exhibitors across some 165,000 square feet of exhibition space. We got one of our best marketing takeaways not at the actual event but at our hotel....

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Native Ads Are Key Part of Digital Campaign for AFM 2018, Organizer Runs 25+ Million Online Ads

Dec 06

Native Ads Are Key Part of Digital Campaign for AFM 2018, Organizer Runs 25+ Million Online Ads

Native ads will make up nearly 60% of US digital display spending in 2018, according to eMarketer, and spend on native digital display is up 31% year over year. Encore client, American Film Market (AFM), has been using native, a type of advertising that fits the natural form and function of its environment, for several years to attract industry professionals from around the world...

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1,100 Exhibitor DMEXCO 2018 Kicks Off with Pre-Conference in the Sky, Partners with Lufthansa

Sep 12

1,100 Exhibitor DMEXCO 2018 Kicks Off with Pre-Conference in the Sky, Partners with Lufthansa

We are always on the lookout for innovative ideas from show organizers, and a unique program presented by DMEXCO and Lufthansa certainly caught our attention. The annual digital marketing expo and conference, which attracts 40,000 visitors from 100+ countries, opened today in Cologne. However, industry professionals who wanted to get the ball rolling early were able to participate in an exclusive in-flight event on Sept....

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