Want to Avoid an SMS Lawsuit Against Your Show?

Aug 30

In this week’s post, I focus on yet another text messaging class action lawsuit, this time, it is one against Jiffy Lube (U.S. District Court, Southern District of California, CASE NO. 3:11-MD-02261-JM-JMA). While the 25-page August 1, 2012 proposed settlement agreement, which requires Jiffy Lube to pay approximately $47 million in services ($35 million in cash value) to class members, can seem complex due to … Read the...

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SMS vs. MMS: What’s Best for Your Show?

Aug 23

A few days ago, I received a MMS message for the MobileCON 2012 trade show (formerly CTIA Enterprise & Applications), October 9 – 11, at the San Diego Convention Center. In this week’s post, I want to share some thoughts on multimedia messaging service (MMS) and how it differs from short message service (SMS), which has much more scale in the U.S.—2.3 trillion SMS messages … Read the...

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Failure to Follow SMS Rules Can Be Costly!

Aug 16

As SMS has become an increasingly popular marketing tool, I like to remind event marketers every now and then of the importance of following best practices and industry regulations here … because failure to follow them can be very costly! It has been a while since I have discussed this, so in this week’s post, I highlight a class-action lawsuit filed against Microsoft for allegedly … Read the...

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