Based on our experience running tens of millions of retargeting ads around the world for exhibitions and events, we share some common issues that can negatively impact your results.  Plus we offer some tips to maximize success. Overkill frequency.  Blasting as many ads as you can to as many people as possible that you have “cookied” can waste ad spend, accelerate ad fatigue and annoy … Read the...

Some 15,000 people recently packed the historic Park Avenue Armory for Encore client, TEFAF New York, including CNN’s Anderson Cooper who purchased a painting from the 18th century for $275,000. The global art fair is an expansion of the 28-year old TEFAF brand, which brings together 270 dealers and 75,000 visitors from 60+ countries at its annual exhibition in the Netherlands, and the … Read the...

Online video consumption continues to explode, generating billions of video views daily. As a result, digital video is one of the fastest growing ad mediums, expected to reach nearly $10 billion this year in the U.S., according to eMarketer, which also projects 60% of digital video ad spend will be transacted programmatically in 2016. Encore client, American Film Market (AFM), the global film industry … Read the...

Online advertising generates oceans of data. This data can help you better allocate ad spend and deploy more effective campaigns to drive attendance but you will only be able to achieve these benefits if you capture, analyze and act on the data. We recently analyzed a group of over 100 million online ads that we purchased using traditional and programmatic tools across the world for … Read the...

Encore client, The Original Miami Beach Antique Show, used a multi-layer targeting strategy to focus the millions of online display ads it ran to drive attendance for its 55th edition, which wrapped up last Monday with nearly 1,000 dealers participating from 30 countries. We want to highlight one specific targeting layer of the campaign because we believe it is underemployed by event marketers. The … Read the...