Buyers, filmmakers, producers, writers, directors and other industry professionals from an estimated 80+ countries will converge in Las Vegas this November for the annual American Film Market (AFM) for six days of deal-making, screenings, conferences, networking and parties. Encore collaborated with its client, AFM, on using several new digital advertising tools this year to attract visitors, and in this blog post we highlight one of … Read the...

Google first announced its plans to phase out third-party cookies in 2020 but has delayed action here a few times.  It looks like the delays are over… and this means big changes for digital advertising! Third-party cookies track a user’s browsing activity across the web and enable the delivery of targeted advertising including retargeting, a popular advertising tactic used by show organizers to drive attendance, … Read the...

Based on our experience running tens of millions of retargeting ads around the world for exhibitions and events, we share some common issues that can negatively impact your results.  Plus we offer some tips to maximize success. Overkill frequency.  Blasting as many ads as you can to as many people as possible that you have “cookied” can waste ad spend, accelerate ad fatigue and annoy … Read the...

Some 15,000 people recently packed the historic Park Avenue Armory for Encore client, TEFAF New York, including CNN’s Anderson Cooper who purchased a painting from the 18th century for $275,000. The global art fair is an expansion of the 28-year old TEFAF brand, which brings together 270 dealers and 75,000 visitors from 60+ countries at its annual exhibition in the Netherlands, and the … Read the...

Online video consumption continues to explode, generating billions of video views daily. As a result, digital video is one of the fastest growing ad mediums, expected to reach nearly $10 billion this year in the U.S., according to eMarketer, which also projects 60% of digital video ad spend will be transacted programmatically in 2016. Encore client, American Film Market (AFM), the global film industry … Read the...