As video is the fastest growing advertising format in the digital campaigns we handle for our exhibition and event clients, we are always analyzing video marketing programs for other shows and the deft use of video by Watches and Wonders 2021 caught our attention. This pair of major shows held April 7 – 18, 2021 for the watchmaking industry brought together the world’s leading brands … Read the...

For the past 40 years, the film industry has converged in Santa Monica every fall for the American Film Market (AFM), which drives over one billion dollars in deals annually. This year, due to the pandemic, distributors, filmmakers, writers, buyers and other professionals instead converged at AFM’s new online campus from November 9 – 13.  Visitors came from 82 countries – more countries than … Read the...

Like many events, the Frankfurt Book Fair, the world’s largest book fair which attracted more than 300,000 visitors last year, had to adapt its plans for the 72nd edition held October 14 – 18, 2020 due to Covid-19. Based on the numbers reported by the fair organizer, their first-ever primarily digital fair resonated well with their audiences.  200,000 users worldwide participated in the … Read the...

“One of the most ambitious events” at Art Basel’s recent summer edition was the staging by one of the exhibitors, Belgian gallerist Jan Mot, of a performance of Time by the Argentine artist David Lamelas originally performed in 1970 and “revisited now in view of the Covid-19 crisis”, said Art Basel Global Director Marc Spiegler in a highlights video for the virtual fair. Due to … Read the...

Every June, art enthusiasts, buyers and collectors from around the world converge at Art Basel.  Due to the pandemic, the physical fair was not possible so the show organizer presented a digital version which was held June 17 – 26, 2020. We have handled advertising for numerous art fairs and attended many exhibitions in the art industry across the US and Europe so were … Read the...

While the Cannes Film Festival was canceled this year due to the pandemic, the organizer has launched a virtual version of its co-located Film Market – the Marché du Film, the b2b component of Cannes, which will run June 22 – 26, 2020, and “is intended to mimic the market experience in Cannes, with live and real-time meetings.” We have attended the global film … Read the...