Started in 1895, the Venice Biennale is a major contemporary art exhibition which occurs every two years in Venice, Italy. The event, which opened to the public this month, runs through November 27, 2011. More than 375,000 people visited the last Venice Biennale in 2009. International auction house, Christie’s, launched a free iPhone App for this year’s Venice Art Biennale, with a lot of excellent … Read the...

INTERPACK 2011 Uses Mobile Web and App to Help Attendees Navigate the 2,700 Exhibitors.  See special recap from our in-person visit to the show.… Read the...

A few weeks ago, I attended the keynote presentation at the Bilbao Web Summit, a global conference focused on designing the next generation of the World Wide Web, which was held in Bilbao, Spain. As an event marketer, I was impressed that a first-time conference was able to attract so many professionals. Certainly, their speaker choice contributed to this strong turnout. The keynote was … Read the...

Understanding the macro picture and trends of mobile phone use will be helpful in analyzing your target audiences’ media habits.  Since it’s been a while since I have discussed comScore’s mobile content usage stats for the U.S. market, I took a look at their most recent numbers, which they released in early May. According to comScore, based on the three-month average period ending March 2011 … Read the...

Last week, I visited the New York International Auto Show, the largest auto show in North America. I saw lots of amazing cars and new technologies. However, the takeaways which I want to share with you in this week’s blog post are the mobile app, SMS, mobile barcodes and mobile Web sites, which were all part of this year’s event. In 2010, the New … Read the...

The mobile show guide offered lots of information about what was happening at The New York Times Travel Show, February 25 to 27, 2011, at the Jacob K. Javits Convention Center in New York City, which featured nearly 500 exhibitors representing more than 150 countries. Attendees were able to browse exhibitor lists, seminar schedules, floor plans and show specials on their mobile device, and … Read the...

Millennial Media, a third party U.S. mobile advertising network, featured findings in their  December 2010 SMART Report [pdf] from a recent InsightExpress Mobile InsightNorms study on campaign effectiveness by device over the last three years. The results may surprise you! Here is what they had to say: “Compared to Feature Phone users, Smartphone users are most impacted by mobile campaigns, likely due to larger screen … Read the...