Encore client, American Film Market (AFM), wrapped up its 8-day run last week, with an increase in exhibitors, buyers and attendees. More of the filmmakers, producers, buyers and other industry professionals from 80+ countries that attended the 35th edition of AFM came from digital media than ever before as the event organizer continued to execute on its multi-year strategy of moving ad spend from … Read the...

We attended this global TV industry gathering in France two years ago so we received several emails for the recent MIPCOM 2014. One thing that caught our attention about this year’s marketing was a user-generated content (UGC) promotion called “Be the Star of MIPCOM!” In the marketing for MIPCOM, the show organizer invited people to take a photo or video showing why they deserve … Read the...