SMS/text messaging continues to be an effective marketing tool for event organizers but if you use this tool you must follow the law as failure to do so can be very expensive. It’s been a while since we have looked at the important legal aspects of SMS marketing so we take a look at a court decision last week that allows plaintiffs to proceed with … Read the...

We are currently visiting the Cannes Film Festival, or as it is known in the industry, CANNES, the 12-day film industry event in the French Riviera, and want to share some thoughts on one of the event’s innovative marketing programs: the Short Film Corner (SFC). We are a big believer in gateway marketing programs like this that introduce exhibitions and events to new audiences, … Read the...