TREND WATCH: Mobile Email Opens Surpass Both Webmail and Desktop

Feb 13

Based on answers to media habits questions on attendee surveys at our clients’ shows, it is clear that more and more people are reading emails on their mobile devices. More importantly, this trend is being reinforced through data we are capturing from our clients’ actual attendee email campaigns. This is no surprise when you consider the latest numbers released by Return Path that show 300% … Read the...

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