The NFC/Outdoor Combo: New Marketing Tools for Consumer Shows

Nov 03

The recent announcements by out-of-home advertising giant, Clear Channel, to add near field communications (NFC) functionality to 300 key out-of-home advertising sites in Singapore and 100 locations in London are worth noting by event marketers, as it looks like these type of units will eventually be seen across the globe. The trend in the outdoor advertising industry towards digital units, and the integration of NFC, … Read the...

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