I am currently visiting the 65th edition of CANNES along with 35,000 film industry professionals and 4,000 journalists from more than 100 countries, and seeing lots of mobile activities not only from the event organizer but also from exhibitors and industry trade pubs. Here is a quick look at some of the many mobile activities from my visit as well as the event promotion: In … Read the...

Today’s smartphones offer an amazing menu of features to consumers. They also offer exciting new media/technologies to advertisers. As an event marketer, it is hard not to be tempted by the latest mobile ad solutions. However, sometimes it is the older, simpler and lower-tech tool that can provide the best results because of scale and ease-of-use. For example, consider the much richer potential benefits of … Read the...

Email drives an enormous amount of visitors and registration dollars for the tradeshow industry. That is why new data from a study by email certification and monitoring company Return Path should be a wake-up call for event marketers who are not keeping up with the skyrocketing growth of emails being read on mobile devices. “The future of computing is mobile. Our data clearly shows the … Read the...