How Do Your Attendees Use Their Mobile Phones?

May 26

Understanding the macro picture and trends of mobile phone use will be helpful in analyzing your target audiences’ media habits.  Since it’s been a while since I have discussed comScore’s mobile content usage stats for the U.S. market, I took a look at their most recent numbers, which they released in early May. According to comScore, based on the three-month average period ending March 2011 … Read the...

Read More

Mobile Plays Key Role at New York International Auto Show

May 05

Last week, I visited the New York International Auto Show, the largest auto show in North America. I saw lots of amazing cars and new technologies. However, the takeaways which I want to share with you in this week’s blog post are the mobile app, SMS, mobile barcodes and mobile Web sites, which were all part of this year’s event. In 2010, the New … Read the...

Read More