Online advertising generates oceans of data. This data can help you better allocate ad spend and deploy more effective campaigns to drive attendance but you will only be able to achieve these benefits if you capture, analyze and act on the data. We recently analyzed a group of over 100 million online ads that we purchased using traditional and programmatic tools across the world for … Read the...

Event marketers face a growing challenge as their target audiences are spending more and more time with mobile, and engaging across multiple devices, for example, opening an email on their smartphone, and then switching to desktop to get more info and/or make a purchase. The challenge stems from the fact that cookies don’t work well on mobile, which limits your ability to target and track … Read the...

We attended this global TV industry gathering in France two years ago so we received several emails for the recent MIPCOM 2014. One thing that caught our attention about this year’s marketing was a user-generated content (UGC) promotion called “Be the Star of MIPCOM!” In the marketing for MIPCOM, the show organizer invited people to take a photo or video showing why they deserve … Read the...

We have seen numerous ads in our Facebook News Feed promoting the world’s largest watch and jewelry trade show, which opened today.  Baselworld’s ads were hard to miss because of the frequency and creative, which employed a compelling image that spanned the entire width of the News Feed. These type of native ads on the major social nets, Facebook, LinkedIn, Twitter, etc. are growing … Read the...

Last month, Encore client, American Film Market (AFM), attracted thousands of buyers, sellers, filmmakers and other industry professionals from around the world to Santa Monica for the annual eight-day motion picture marketplace, which drove nearly one billion dollars in deals. We want to share some takeaways from AFM’s attendee acquisition retargeting campaign, which delivered several million retargeting ad impressions, against a six-figure cookie pool, … Read the...