As those of you who are regular readers of our posts know, Encore is a big believer in the use of outdoor to promote events. We routinely use it for our clients so we took note of a major deployment two weeks ago by Clear Channel Airports (CCA) at Denver International Airport (DIA) as airport advertising offers unique opportunities to event organizers and exhibitors.  If … Read the...

The Mobile World Congress, which was recently held in Barcelona, launched a major new near field communications (NFC) initiative.  It is one of the most robust roll-outs of this short-range wireless communication technology we have seen by a show organizer. With over one million nsf of exhibition and hospitality space, MWC is the world’s largest event for the mobile industry so it … Read the...