As much as digital marketing has changed, email still plays a key role in attendee acquisition. We received more than 25 attendee-centric emails over the five-and-a-half month campaign for CeBIT 2017, which brought together 3,000 exhibitors with 200,000 attendees three weeks ago at the Hannover fairgrounds. We liked this campaign, especially the mobile-optimized execution, so share 5 takeaways… (1) Due to the use of … Read the...

Some 15,000 people recently packed the historic Park Avenue Armory for Encore client, TEFAF New York, including CNN’s Anderson Cooper who purchased a painting from the 18th century for $275,000. The global art fair is an expansion of the 28-year old TEFAF brand, which brings together 270 dealers and 75,000 visitors from 60+ countries at its annual exhibition in the Netherlands, and the … Read the...

Event marketers face a growing challenge as their target audiences are spending more and more time with mobile, and engaging across multiple devices, for example, opening an email on their smartphone, and then switching to desktop to get more info and/or make a purchase. The challenge stems from the fact that cookies don’t work well on mobile, which limits your ability to target and track … Read the...

We were in Paris last month during the Saint-Germain-des-Pres Jazz Festival, and want to share with you one part of the advertising we saw for this 12-day event. We saw outdoor ads promoting the festival on Rue De Rivoli, one of the most prominent commercial streets in Paris. This is a high-traffic density street, which is ideal for outdoor advertising. The specific format used … Read the...

On Sept. 28, a capacity-crowd packed Central Park’s Great Lawn to watch musical performances by Stevie Wonder, Alicia Keys, John Mayer and Kings of Leon at the Global Citizen Festival. The event was produced by the Global Poverty Project, an advocacy group that works to end extreme poverty by 2030. One of the things that caught our attention about the marketing for this event … Read the...