The Edinburgh Art Festival, the annual visual arts event which attracts over 250,000 visitors, opened last Thursday, and their Twitter feed has been ALIVE over the past week. In the seven day period we tracked, which includes the first several days of the event, and a few days leading up to it, the event organizer posted to Twitter nearly 100 times, including both Tweets … Read the...

Are you looking to create new sponsorship opportunities that drive incremental revenue for your event – and generate innovative value props for your partners? Check out what the organizer of the largest tennis tournament in the U.S. did at their event earlier this month. The U.S. Open debuted a 50′ long x 8′ tall social media wall, which displayed real-time social commentary by players … Read the...

While reading a recent issue of Time Out New York, we noticed a full page back cover ad for the “Rock the Sidewalk: EXPRESS RUNWAY” event on August 3 in NYC’s Times Square. While staging an event in one of the world’s busiest pedestrian intersections, which attracts over a third of a million people each day, is certainly worth an article in and of itself, … Read the...

Is a six second video enough to achieve any real marketing value?  Well it seems at last month’s New York Fashion Week, the answer was YES. It looks like fashion editors, buyers, designers and others at the event were making use of Vine, Twitter’s new mobile service, that lets you capture and share short looping videos. Check out this piece on Atlantic Wire to … Read the...