We analyze a lot of ticket options across the trade show industry looking for new ideas for our clients especially for higher-tier registration packages. We highlight the Platinum Pass for this month’s 100,000+ visitor MWC Barcelona as it offers one of the most robust premium packages we have seen, including several fast-track airport benefits that stand out. The Platinum Pass comes with a rich price … Read the...

One of the things that caught our attention about the visitor marketing for CeBIT, which is expected to draw some 200,000 attendees to the Hannover fairgrounds next month, is their new ticket pricing strategy. The giant tech trade show is running a four phase, time-centric variable pricing program, with an 8x delta between the lowest and highest prices, which has created substantial incentives to … Read the...