White Paper: Insights from 100s of Ad Buys for Luxury Exhibitions
Sep 17
If you want to reach collectors, buyers and other affluent audiences in luxury sectors such as art, antiques, design, jewelry, watches and yachts, then you need to fish where the fish are!
While the philosophy here is simple, executing can be a bit more difficult. Some fish are harder to reach than others. The affluent are an extremely heterogeneous audience pool and the high-net-worth (HNW) and ultra-high-net worth (UHNW) segments are especially elusive.
We have reviewed hundreds of ad buys that we handled around the world for live, in-person shows and share examples, ideas and tips for reaching high-end spenders in our new white paper. We hope you enjoy it!
DOWNLOAD NOW (UPDATED 2023 EDITION)
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Posted on September 17, 2021
