More than 90% of digital display dollars in the U.S. will be transacted programmatically in 2023, according to eMarketer estimates.  Programmatic online advertising offers trade shows massive reach across millions of websites, videos and apps. Understanding all the solutions under the programmatic online umbrella, best practices in execution and the changing privacy landscape will help you maximize attendance from your digital media investments. As … Read the...

Last week, we joined thousands of filmmakers, producers, directors, writers, buyers and other film industry professionals from a record 87 countries who converged in Santa Monica for the 43rd edition of the American Film Market, one of the world’s preeminent film events. After two all-virtual years due to the pandemic, it was great to see everyone back again in person at AFM, stand in … Read the...

The changing privacy landscape and phase-out of third-party cookies means big changes to digital advertising, including retargeting, a tactic widely used by exhibitions and events.  Third-party cookies are so pervasive in digital advertising that you may not even realize how much you are currently benefiting from them in terms of ad targeting, tracking and measurement.  While other browsers are already blocking third party cookies, once … Read the...

The Cannes Film Festival is back with a live, in-person event which opens today and runs through July 17. In an email we received today announcing the kick off of the Festival, the organizer said “the emotion was palpable in the Grand Théâtre Lumière for the return of the Festival to Cannes after its cancellation last year due to the global pandemic.” We have received … Read the...

We joined 250,000 visitors who attended Boot Dusseldorf in-person a few years ago (see our after-show post) and have followed the marketing for this annual boat and water sports show since then. We recently noticed Boot launched a new podcast initiative and highlight it because podcasting is surging and offers unique promotional opportunities for show organizers. An estimated 116 million people listen to podcasts … Read the...

As video is the fastest growing advertising format in the digital campaigns we handle for our exhibition and event clients, we are always analyzing video marketing programs for other shows and the deft use of video by Watches and Wonders 2021 caught our attention. This pair of major shows held April 7 – 18, 2021 for the watchmaking industry brought together the world’s leading brands … Read the...