Buyers, filmmakers, producers, writers, directors and other industry professionals from an estimated 80+ countries will converge in Las Vegas this November for the annual American Film Market (AFM) for six days of deal-making, screenings, conferences, networking and parties. Encore collaborated with its client, AFM, on using several new digital advertising tools this year to attract visitors, and in this blog post we highlight one of … Read the...

We have joined the tens of thousands of people who converge on the two-mile seaside boulevard, La Croisette, for the Cannes Film Festival many times so have followed the global film event’s marketing, especially the promotion in news feeds on major social nets for a while.  As the 77th edition of Cannes kicked off its 12-day run yesterday, we share one of our marketing takeaways … Read the...

The annual motion picture industry event, American Film Market (AFM), ran a multi-month, cross-platform digital campaign in 100+ countries to attract buyers, filmmakers, producers, directors, writers and other film industry professionals from around the world to its recent 44th edition. AFM’s digital creative strategy leveraged a large portfolio of assets, best practices and real-time performance data to get the most from its ad spend … Read the...

More than 90% of digital display dollars in the U.S. will be transacted programmatically in 2023, according to eMarketer estimates.  Programmatic online advertising offers trade shows massive reach across millions of websites, videos and apps. Understanding all the solutions under the programmatic online umbrella, best practices in execution and the changing privacy landscape will help you maximize attendance from your digital media investments. As … Read the...

Last week, we joined thousands of filmmakers, producers, directors, writers, buyers and other film industry professionals from a record 87 countries who converged in Santa Monica for the 43rd edition of the American Film Market, one of the world’s preeminent film events. After two all-virtual years due to the pandemic, it was great to see everyone back again in person at AFM, stand in … Read the...

The changing privacy landscape and phase-out of third-party cookies means big changes to digital advertising, including retargeting, a tactic widely used by exhibitions and events.  Third-party cookies are so pervasive in digital advertising that you may not even realize how much you are currently benefiting from them in terms of ad targeting, tracking and measurement.  While other browsers are already blocking third party cookies, once … Read the...