We attended this global TV industry gathering in France two years ago so we received several emails for the recent MIPCOM 2014. One thing that caught our attention about this year’s marketing was a user-generated content (UGC) promotion called “Be the Star of MIPCOM!” In the marketing for MIPCOM, the show organizer invited people to take a photo or video showing why they deserve … Read the...

Last week, we visited “DVF 40 Journey of a Dress” exhibition in Los Angeles, which is celebrating the 40th anniversary of the iconic wrap dress created by Diane von Furstenberg. One of the things that caught our attention about this high-profile exhibition was its use of user-generated content marketing and a follow-on social net overlay. “From first dates, to first jobs, special moments … Read the...

Are you looking to create new sponsorship opportunities that drive incremental revenue for your event – and generate innovative value props for your partners? Check out what the organizer of the largest tennis tournament in the U.S. did at their event earlier this month. The U.S. Open debuted a 50′ long x 8′ tall social media wall, which displayed real-time social commentary by players … Read the...