Avoid “Bells & Whistles” Overload in Mobile Apps

Aug 25

I want to elaborate on a very practical point that was brought up in one of the sessions at the recent SISO Executive Conference. The point was that show producers need to be sensitive to overwhelming the audience with too many features in their mobile apps. This point resonated with me because it syncs with a much larger issue I am passionate about and have … Read the...

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5 Tips for Implementing QR Codes

Aug 11

I have discussed barcodes in several blog posts, most recently after my visit to interpack, the global packaging trade show in Germany, and after my visit to the New York International Auto Show. Due to feedback to these posts and interest in QR codes, a type of 2D barcode, in this week’s post, I take a deeper look at them, and offer some insights. Though … Read the...

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