We recently joined 35,000 filmmakers, producers and other industry professionals from around the world registered for the Cannes Film Festival along with another 100,000 people who descended on the city during the annual 12-day event in the South of France. One of the highlights was our visit to NEXT, the innovation hub of the Cannes Film Market, the b2b component of the Festival, which focused … Read the...

We saw numerous bus ads for the recent Construmat, the 140,000 square foot construction industry trade show, at Fira Barcelona. We highlight this show organizer’s use of bus advertising because many event marketers view outdoor as only a b2c tactic.  However, plenty of b2b marketers are using multiple outdoor media formats. Construmat’s ads ran on the TMB bus network, which covers a nearly 900 … Read the...