Last week, we joined thousands of filmmakers, producers, directors, writers, buyers and other film industry professionals from a record 87 countries who converged in Santa Monica for the 43rd edition of the American Film Market, one of the world’s preeminent film events. After two all-virtual years due to the pandemic, it was great to see everyone back again in person at AFM, stand in … Read the...

As trade show organizers are continuously looking for new ways to help attendees maximize connections, we highlight the “enhanced networking experience” that next week’s Mobile World Congress (MWC) in Barcelona is offering its attendees through its ongoing partnership with LinkedIn. The 467+ million member social net is also expanding the benefits to attendees with an exclusive offer for the 2017 event that was hard to … Read the...

Online advertising generates oceans of data. This data can help you better allocate ad spend and deploy more effective campaigns to drive attendance but you will only be able to achieve these benefits if you capture, analyze and act on the data. We recently analyzed a group of over 100 million online ads that we purchased using traditional and programmatic tools across the world for … Read the...

LinkedIn Sponsored Updates (SU) and Right Hand Side (RHS) ads are sold through a real-time auction, most specifically a generalized second price (GSP) auction. Each time a LinkedIn member visits a page, and there is an opportunity to display a SU/RHS ad to a LinkedIn member that meets your targeting parameters, your ad will be entered into this GSP auction along with other advertisers looking … Read the...

In July 2013, LinkedIn formally rolled out Sponsored Updates (SU), an ad product which runs in the News Feed on users’ home pages. We have been using this product since shortly after it was launched so as SU celebrates its first birthday this month, we thought we would use this milestone to share why we think trade show organizers should be saying Happy Birthday!… Read the...