Approximately 105,000 visitors from 62 countries converged in the “Yachting Capital of the World” several weeks ago for the Fort Lauderdale International Boat Show (FLIBS), the largest in-water boat show in the world, which saw a 7% increase in attendance. The show organizer, an Encore client, realigned its marketing efforts this year, rolling out several new programs to drive attendance, including a much more … Read the...