My agency, Encore Media Partners, recently sponsored a national survey in order to learn how trade show, exhibition and conference producers are using SMS/text messaging to promote their events. In this week’s post, I’ll share some of the results with you along with some observations. Fifty percent of the respondents indicated they are using or planning to use SMS marketing within the year, and of … Read the...

I am currently attending CTIA ENTERPRISE & APPLICATIONS 2010 in San Francisco, so this week I share with you some of the panelist and audience comments from a thought-provoking day-long “Mobile Marketing & Promotion” session that I attended on Tuesday.  Many of the mobile marketing issues discussed are relevant to show producers, for promoting exhibitions and conferences as well as driving incremental mobile ad revenue … Read the...