Last Sunday, I had the opportunity to see in-person the largest marathon in the world, estimated to have more than two million spectators and 315 million television viewers across the globe. Watching the 45,000 participants in the 41st annual ING New York City Marathon make the 26.2 mile journey was truly an inspirational experience! A new iPhone/iPad app offered by the Marathon this year certainly … Read the...

So you have been reading a lot about mobile advertising lately, and you are thinking 2011 may be the year you try it for your show. The best plan for your show will of course depend on your objectives and other show-specific variables. However, seeing what others are doing on a macro level is a good starting point, so in this week’s post, I take … Read the...