LA Auto Show 2024 Uses Billboards to Drive Ticket Sales; OOH On Track for Record Year

Dec 06

LA Auto Show 2024 Uses Billboards to Drive Ticket Sales; OOH On Track for Record Year

Out-of-home (OOH) advertising posted its highest ever third-quarter volume, which follows a record breaking first half of the year, demonstrating the medium’s value in connecting advertisers with audiences.  Not surprisingly, digital (DOOH) was a critical growth driver, representing 33% of sales in the quarter, according to the Out of Home Advertising Association of America (OAAA). “We are excited to see another record-breaking quarter for OOH, … Read the...

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Google Turns Off Third-Party Cookies for 30 Million Chrome Users

Jan 20

Google Turns Off Third-Party Cookies for 30 Million Chrome Users

Google first announced its plans to phase out third-party cookies in 2020 but has delayed action here a few times.  It looks like the delays are over… and this means big changes for digital advertising! Third-party cookies track a user’s browsing activity across the web and enable the delivery of targeted advertising including retargeting, a popular advertising tactic used by show organizers to drive attendance, … Read the...

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AFM 2023 Maximizes Global Digital Spend for Film Industry Show with Robust Creative Asset Strategy

Dec 06

AFM 2023 Maximizes Global Digital Spend for Film Industry Show with Robust Creative Asset Strategy

The annual motion picture industry event, American Film Market (AFM), ran a multi-month, cross-platform digital campaign in 100+ countries to attract buyers, filmmakers, producers, directors, writers and other film industry professionals from around the world to its recent 44th edition. AFM’s digital creative strategy leveraged a large portfolio of assets, best practices and real-time performance data to get the most from its ad spend … Read the...

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See Our Post on the TSNN Blog: “10 Online Advertising Tips for Trade Shows to Drive Attendance”

Aug 24

See Our Post on the TSNN Blog: “10 Online Advertising Tips for Trade Shows to Drive Attendance”

More than 90% of digital display dollars in the U.S. will be transacted programmatically in 2023, according to eMarketer estimates.  Programmatic online advertising offers trade shows massive reach across millions of websites, videos and apps. Understanding all the solutions under the programmatic online umbrella, best practices in execution and the changing privacy landscape will help you maximize attendance from your digital media investments. As … Read the...

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Ready for the Post Third-Party Cookie World? Digital Marketing Ideas from 5 Show Organizers

Jan 11

Ready for the Post Third-Party Cookie World? Digital Marketing Ideas from 5 Show Organizers

The changing privacy landscape and phase-out of third-party cookies means big changes to digital advertising, including retargeting, a tactic widely used by exhibitions and events.  Third-party cookies are so pervasive in digital advertising that you may not even realize how much you are currently benefiting from them in terms of ad targeting, tracking and measurement.  While other browsers are already blocking third party cookies, once … Read the...

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White Paper: Insights from 100s of Ad Buys for Luxury Exhibitions

Sep 17

White Paper: Insights from 100s of Ad Buys for Luxury Exhibitions

If you want to reach collectors, buyers and other affluent audiences in luxury sectors such as art, antiques, design, jewelry, watches and yachts, then you need to fish where the fish are!  While the philosophy here is simple, executing can be a bit more difficult.  Some fish are harder to reach than others.  The affluent are an extremely heterogeneous audience pool and the high-net-worth (HNW) … Read the...

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