Mobile Ad Spend Up Big Around the World

Jan 16

According to a recent article in eMarketer, mobile ad spending around the world more than doubled to $8.41 billion in 2012. (eMarketer’s data is based on display and search only.  It does not include SMS and MMS.  It does include ad spending on tablets.) Mobile’s rapid growth is clearly being reflected at events. We are seeing an increasing number of mobile executions by event organizers… Read the...

Read More