Encore client, The Original Miami Beach Antique Show (OMBAS), which featured nearly 1,000 exhibitors from around the world last month, ran millions of online display ad impressions to drive attendance. More ads were purchased through online auction marketplaces than ever before.  These types of real-time bidding (RTB) ad buys are much different than traditional publisher-direct (site-specific) ad buys, especially when it comes to pricing.… Read the...

Due to the significant amount of advertising we buy in South Florida, we follow ad campaigns in the market, especially unique programs by event organizers. One that recently caught our attention was a major print insert promoting this month’s internationally renowned South Beach Wine & Food Festival, which attracted approximately 60,000 visitors last year. The insert is presented by MIAMI magazine and its publisher, … Read the...

Search delivers high-intent consumers to event organizers. “Following their use of search for live event information, 80% of consumers eventually purchase a ticket”, according to the recent Lifting the Curtain on Live Events infographic published by Google. When you combine this high intent with massive scale (billions of searches are conducted every day), you can see why the London Boat Show, which just wrapped up … Read the...

LinkedIn Sponsored Updates (SU) and Right Hand Side (RHS) ads are sold through a real-time auction, most specifically a generalized second price (GSP) auction. Each time a LinkedIn member visits a page, and there is an opportunity to display a SU/RHS ad to a LinkedIn member that meets your targeting parameters, your ad will be entered into this GSP auction along with other advertisers looking … Read the...

The Radio Advertising Bureau (RAB) recently released its Q3 2014 Revenue Report. While overall U.S. spot radio sales were down 3% both year-over-year in Q3 and YTD 2014, there was an increase in two categories related to attendee acquisition and ticket sales in Q3 2014 vs comps: Sporting Events/Expos/Shows (+2%) and Amusement/Theme Parks/Museums (+2%). We share these data points because even in the midst … Read the...

Encore client, American Film Market (AFM), wrapped up its 8-day run last week, with an increase in exhibitors, buyers and attendees. More of the filmmakers, producers, buyers and other industry professionals from 80+ countries that attended the 35th edition of AFM came from digital media than ever before as the event organizer continued to execute on its multi-year strategy of moving ad spend from … Read the...

We attended this global TV industry gathering in France two years ago so we received several emails for the recent MIPCOM 2014. One thing that caught our attention about this year’s marketing was a user-generated content (UGC) promotion called “Be the Star of MIPCOM!” In the marketing for MIPCOM, the show organizer invited people to take a photo or video showing why they deserve … Read the...