Last Thursday, I presented a session at IAEE’s Expo! Expo!, entitled “Leveraging Mobile Marketing to Drive Attendance, Engagement and Value”. It was great to be part of this major industry event, and hear first-hand all of the different ways show organizers are using mobile marketing. I conducted a mini-survey at the session to find out how many of the participants were actually using mobile … Read the...

Several weeks ago, I visited the LA Auto Show. Three quarters of a million square feet exhibition space. More than 1,000 vehicles on display. Plenty of world and North American debuts. Great place to visit if you are shopping for a new car, but that is not why I went to the 100+ year-old show. I attended to see the latest marketing strategies and … Read the...

A few weeks ago I attended the MMA Forum Los Angeles, presented by the Mobile Marketing Association (MMA). When I heard some of the traffic numbers from the presenters, it was hard not to be amazed at how fast mobile has grown since I attended the MMA Forum LA 2010, just one year ago. The first day luncheon keynote was delivered by ESPN, which … Read the...