We recently noticed the US Open Tennis Championships, which attracted 957,000 visitors last year, running large, high-impact ads on the top of the home page of The New York Times website (see screenshot) to promote ticket sales for the annual sports event being held August 26 to September 8, 2024 in New York. We have run ads on this major digital news platform which reaches … Read the...

Native ads will make up nearly 60% of US digital display spending in 2018, according to eMarketer, and spend on native digital display is up 31% year over year. Encore client, American Film Market (AFM), has been using native, a type of advertising that fits the natural form and function of its environment, for several years to attract industry professionals from around the world … Read the...

Dreamforce 2013, the world’s largest software conference, which is currently being held in San Francisco, is set to “achieve record-breaking attendance with more than 130,000 people from 82 countries registered to attend,” according to a press release issued by the organizer on Monday. Since we started following this event organized by software giant, salesforce.com, several years ago, which features 1,250+ sessions and 350 exhibitors, … Read the...