Expo Matching Program Drives B2B Deal Making at 1.3 Million Square Foot TUTTOFOOD

Jun 19

Last month’s huge agri-food exhibition in Milan,¬†which had more than 50,000 attendees, implemented an Expo Matching Program (EMP) to set-up customized B2B meetings between exhibitors and buyers. In addition to seeing more and more trade show organizers offering matchmaking programs like this, we are seeing a wide spectrum of executions due of course to the number of moving parts here. We liked the design … Read the...

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