Dreamforce 2013, the world’s largest software conference, which is currently being held in San Francisco, is set to “achieve record-breaking attendance with more than 130,000 people from 82 countries registered to attend,” according to a press release issued by the organizer on Monday. Since we started following this event organized by software giant, salesforce.com, several years ago, which features 1,250+ sessions and 350 exhibitors, … Read the...

Real-time bidding (RTB) is ramping fast.  According to eMarketer’s latest forecast of the US online ad market, advertisers will spend $3.34 billion this year for display ads through RTB, amounting to 73.9% year over year growth.  By 2017, RTB is expected to account for 29% of all digital display spending! RTB refers to the process of evaluating, bidding on and buying ad inventory on an … Read the...