Out-of-home (OOH) advertising posted its highest ever third-quarter volume, which follows a record breaking first half of the year, demonstrating the medium’s value in connecting advertisers with audiences.  Not surprisingly, digital (DOOH) was a critical growth driver, representing 33% of sales in the quarter, according to the Out of Home Advertising Association of America (OAAA). “We are excited to see another record-breaking quarter for OOH, … Read the...

The Original Miami Beach Antique Show will showcase antiques, art, home décor, timepieces and jewelry presented by 650+ exhibitors from across the globe, January 19 – 23, 2023, at the Miami Beach Convention Center. Visitors to this internationally renowned event, a mainstay on the antique show circuit for more than a half century, will be able to discover highly sought after pieces from famous names … Read the...

TEFAF, which attracts 75,000 visitors from 60+ countries to its annual art fair in Maastricht, The Netherlands, is using outdoor as one of several media channels to promote its new fair, TEFAF New York Fall, Oct. 28 – Nov. 1.  The show organizer has deployed light pole banners in premium locations across NYC, such as the high traffic density intersection at 59th St. & … Read the...

We saw numerous bus ads for the recent Construmat, the 140,000 square foot construction industry trade show, at Fira Barcelona. We highlight this show organizer’s use of bus advertising because many event marketers view outdoor as only a b2c tactic.  However, plenty of b2b marketers are using multiple outdoor media formats. Construmat’s ads ran on the TMB bus network, which covers a nearly 900 … Read the...

During our visit last month to Cannes 2016, the annual 12-day event in the South of France, it was hard to miss the marketing campaign for The Harmonist. There were 17 two-story high banners for The Harmonist (see full size photo) posted across the front of the historic InterContinental Carlton Cannes on The Promenade de la Croisette, the busiest street in the city during … Read the...