Art Basel Paris returns to the iconic Grand Palais, October 24 – 26, 2025, promising three days of art, culture, and commerce.  But beyond the masterpieces on display, the fair’s ticket strategy offers a compelling example of how tiered prices, premium packages, add-ons, cross-sales and psychology all blend together to optimize engagement and revenue across audiences. We recently purchased a ticket for this international art … Read the...

During Frieze Los Angeles, we noticed a jumbo ad unit running on the Los Angeles Times website for Hauser & Wirth, one of the exhibitors, promoting their participation in the art fair, which hosted more than 120 exhibitors from 22 countries, February 16 – 19, 2023. It was hard to miss the cross-platform responsive ad unit Hauser & Wirth ran not just because of … Read the...

The Original Miami Beach Antique Show will showcase antiques, art, home décor, timepieces and jewelry presented by 650+ exhibitors from across the globe, January 19 – 23, 2023, at the Miami Beach Convention Center. Visitors to this internationally renowned event, a mainstay on the antique show circuit for more than a half century, will be able to discover highly sought after pieces from famous names … Read the...

After a two-year hiatus due to the global pandemic, TEFAF will be making a grand comeback in New York, May 6 – 10, 2022, with distinguished galleries from around the world, presenting modern and contemporary art, jewelry, antiquities and design in a soaring 55,000 square foot exhibit hall and additional curated spaces. “We’re thrilled to open our doors again in New York, welcoming guests to … Read the...

If you want to reach collectors, buyers and other affluent audiences in luxury sectors such as art, antiques, design, jewelry, watches and yachts, then you need to fish where the fish are!  While the philosophy here is simple, executing can be a bit more difficult.  Some fish are harder to reach than others.  The affluent are an extremely heterogeneous audience pool and the high-net-worth (HNW) … Read the...

We visited BRAFA a few years ago when we were in Brussels (see our post) so were curious what this international art fair was doing this year considering the pandemic and that it has never been postponed or canceled in its 65 year history. We found BRAFA’s strategy to be an innovative solution to the current challenging environment for physical events. Their approach was also … Read the...