Every June, art enthusiasts, buyers and collectors from around the world converge at Art Basel.  Due to the pandemic, the physical fair was not possible so the show organizer presented a digital version which was held June 17 – 26, 2020. We have handled advertising for numerous art fairs and attended many exhibitions in the art industry across the US and Europe so were … Read the...

While the Cannes Film Festival was canceled this year due to the pandemic, the organizer has launched a virtual version of its co-located Film Market – the Marché du Film, the b2b component of Cannes, which will run June 22 – 26, 2020, and “is intended to mimic the market experience in Cannes, with live and real-time meetings.” We have attended the global film … Read the...

The coronavirus pandemic has caused a major disruption to the U.S. advertising market with billions of dollars being wiped off the table. Spending on digital ads for March/April is down 38%, linear TV is off 41%, terrestrial radio has fallen 45%, print has dropped 43%, and traditional outdoor is off 51%, according to a recent report from the Interactive Advertising Bureau (IAB), an online-ad industry … Read the...

We analyze a lot of ticket options across the trade show industry looking for new ideas for our clients especially for higher-tier registration packages. We highlight the Platinum Pass for this month’s 100,000+ visitor MWC Barcelona as it offers one of the most robust premium packages we have seen, including several fast-track airport benefits that stand out. The Platinum Pass comes with a rich price … Read the...

The Original Miami Beach Antique Show, which brings together 700+ exhibitors from 30 countries with 18,000 attendees, has expanded its out-of-home (OOH) advertising to include a new campaign at Miami International Airport (MIA) for its 2020 edition, which was handled by Encore. More than 45 million passengers travel through MIA annually, making it one of the busiest airports in the world and the third … Read the...

US digital advertising revenues reached their highest level in history for the first half of the year, and video was a major driver for this growth with spend up 36% year-over-year for 1H 2019, according to a new report from IAB and PwC US released several weeks ago. Video advertising is a great way to share the experience of attending exhibitions and events and is … Read the...

Large crowds packed the West Palm Beach waterfront to see more than 1,000 boats and yachts at the recent Palm Beach International Boat Show 2019, which saw an increase in attendance of more than 6.7% over last year. The organizer of this iconic event, one of the top five boat shows in the US, maximized attendance from the millions of online ads it ran … Read the...