Out-of-home (OOH) advertising posted its highest ever third-quarter volume, which follows a record breaking first half of the year, demonstrating the medium’s value in connecting advertisers with audiences.  Not surprisingly, digital (DOOH) was a critical growth driver, representing 33% of sales in the quarter, according to the Out of Home Advertising Association of America (OAAA). “We are excited to see another record-breaking quarter for OOH, … Read the...

We recently noticed the US Open Tennis Championships, which attracted 957,000 visitors last year, running large, high-impact ads on the top of the home page of The New York Times website (see screenshot) to promote ticket sales for the annual sports event being held August 26 to September 8, 2024 in New York. We have run ads on this major digital news platform which reaches … Read the...

We have joined the tens of thousands of people who converge on the two-mile seaside boulevard, La Croisette, for the Cannes Film Festival many times so have followed the global film event’s marketing, especially the promotion in news feeds on major social nets for a while.  As the 77th edition of Cannes kicked off its 12-day run yesterday, we share one of our marketing takeaways … Read the...

During Frieze Los Angeles, we noticed a jumbo ad unit running on the Los Angeles Times website for Hauser & Wirth, one of the exhibitors, promoting their participation in the art fair, which hosted more than 120 exhibitors from 22 countries, February 16 – 19, 2023. It was hard to miss the cross-platform responsive ad unit Hauser & Wirth ran not just because of … Read the...

The Original Miami Beach Antique Show will showcase antiques, art, home décor, timepieces and jewelry presented by 650+ exhibitors from across the globe, January 19 – 23, 2023, at the Miami Beach Convention Center. Visitors to this internationally renowned event, a mainstay on the antique show circuit for more than a half century, will be able to discover highly sought after pieces from famous names … Read the...

The Cannes Film Festival returned to full capacity for its 75th anniversary which ran May 17 – 28 after cancelling the 2020 event and running a downsized event in 2021 due to the pandemic. We want to highlight a new marketing initiative by the organizer of the iconic film event that caught our attention – a partnership with TikTok, the short-form video app that … Read the...