There was a recent article in Mobile Marketer that discussed CBS’s decision to use SMS over QR codes as part of its print advertising campaign to promote its fall lineup of shows. There are several takeaways from the CBS campaign that can be cross applied to event marketing. I saw one of the print ads with the SMS call-to-action (CTA) and decided to try it … Read the...

According to a recent article by eMarketer, close to 100 million consumers will be on the mobile Web this year.  “The US mobile web population will be up almost 25% this year as 97.3 million mobile owners log on to the internet from their device at least monthly”, eMarketer estimates. As the mobile Web browsing experience has improved and smartphone penetration continues to increase, it … Read the...