Some 15,000 people recently packed the historic Park Avenue Armory for Encore client, TEFAF New York, including CNN’s Anderson Cooper who purchased a painting from the 18th century for $275,000. The global art fair is an expansion of the 28-year old TEFAF brand, which brings together 270 dealers and 75,000 visitors from 60+ countries at its annual exhibition in the Netherlands, and the … Read the...

Sotheby’s is running an online display ad campaign for the preview of its “Bowie/Collector” exhibition, which is currently being held in London before moving on to LA, NYC and Hong Kong and culminating in a major 10-day London event in November. We highlight the engaging creative for the advance promotion of this exhibition/auction of some 400 items from the private collection of legendary musician … Read the...

Encore client, The Original Miami Beach Antique Show, used a multi-layer targeting strategy to focus the millions of online display ads it ran to drive attendance for its 55th edition, which wrapped up last Monday with nearly 1,000 dealers participating from 30 countries. We want to highlight one specific targeting layer of the campaign because we believe it is underemployed by event marketers. The … Read the...

We first covered FIAC after we visited this major international art exposition at the historic Grand Palais in Paris a few years ago. As the 2014 edition is coming up next month, we highlight one aspect of their marketing campaign that caught our attention. FIAC is running a “synced banner” execution (also referred to as tandem or companion ads) on nytimes.com, which integrates two premium … Read the...

The Edinburgh Art Festival, the annual visual arts event which attracts over 250,000 visitors, opened last Thursday, and their Twitter feed has been ALIVE over the past week. In the seven day period we tracked, which includes the first several days of the event, and a few days leading up to it, the event organizer posted to Twitter nearly 100 times, including both Tweets … Read the...

We were served a “substantial number” of online display ads promoting the new LACMA exhibition “Expressionism in Germany and France: From Van Gogh to Kandinsky” in Los Angeles, during the exhibition’s opening week. These ads were the result of behavioral targeting, which uses anonymous data collected from web browsing via cookies to display online ads to the best possible audiences. Why did LACMA target us … Read the...