Christie’s Uses Innovative Online Video to Promote Sales Event in New York

Jun 05

Christie’s Uses Innovative Online Video to Promote Sales Event in New York

International auction house, Christie’s, used an unusual tactic to promote its recent “If I Live I’ll See You Tuesday” live auction event in New York, which sold $134.6 million in artwork. Christie’s produced a four-minute online video featuring professional skateboarder, Chris Martin, skating by artwork at its facilities, to provide “a behind-the-scenes look at highlights” of the auction. Combine the video with a soundtrack by … Read the...

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Christie’s Launches iPhone App for Venice Biennale

Jun 23

Started in 1895, the Venice Biennale is a major contemporary art exhibition which occurs every two years in Venice, Italy. The event, which opened to the public this month, runs through November 27, 2011. More than 375,000 people visited the last Venice Biennale in 2009. International auction house, Christie’s, launched a free iPhone App for this year’s Venice Art Biennale, with a lot of excellent … Read the...

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