Art Basel Presents Digital Version of Its Flagship Event, Strong Use of Social Video in Promotion

Jul 16

Art Basel Presents Digital Version of Its Flagship Event, Strong Use of Social Video in Promotion

Every June, art enthusiasts, buyers and collectors from around the world converge at Art Basel.  Due to the pandemic, the physical fair was not possible so the show organizer presented a digital version which was held June 17 – 26, 2020. We have handled advertising for numerous art fairs and attended many exhibitions in the art industry across the US and Europe so were … Read the...

Read More

Original Miami Beach Antique Show 2020 Launches Campaign at Miami International Airport

Dec 17

Original Miami Beach Antique Show 2020 Launches Campaign at Miami International Airport

The Original Miami Beach Antique Show, which brings together 700+ exhibitors from 30 countries with 18,000 attendees, has expanded its out-of-home (OOH) advertising to include a new campaign at Miami International Airport (MIA) for its 2020 edition, which was handled by Encore. More than 45 million passengers travel through MIA annually, making it one of the busiest airports in the world and the third … Read the...

Read More

Ruinart Activates Event Sponsorship with Experiential Marketing at Frieze LA

Mar 20

Ruinart Activates Event Sponsorship with Experiential Marketing at Frieze LA

The iconic champagne house joined forces with Frieze Los Angeles to bring its sponsorship to life at the recent art fair via a new artistic initiative, the R.U.in.ART Performance, with a performance piece inside the Ruinart Lounge. According to the fair website, “The R.U.in.ART Performance aims to reinforce and celebrate Ruinart’s commitment to the arts, and to the thriving Los Angeles scene by engaging all … Read the...

Read More

66,000 Visitor BRAFA 2019 Targets Hotel Guests as Part of Attendee Marketing Campaign

Feb 13

66,000 Visitor BRAFA 2019 Targets Hotel Guests as Part of Attendee Marketing Campaign

A few weeks ago, we joined 66,000 collectors, new buyers, connoisseurs and art enthusiasts from around the world at the 64th edition of BRAFA in Brussels to see fine art, antiques, modern and contemporary art and design displayed by exhibitors across some 165,000 square feet of exhibition space. We got one of our best marketing takeaways not at the actual event but at our hotel.  … Read the...

Read More

TEFAF New York Uses Differential Creative for Outdoor Advertising

Oct 10

TEFAF New York Uses Differential Creative for Outdoor Advertising

TEFAF, which attracts 75,000 visitors from 60+ countries to its annual art fair in Maastricht, The Netherlands, is using outdoor as one of several media channels to promote its new fair, TEFAF New York Fall, Oct. 28 – Nov. 1.  The show organizer has deployed light pole banners in premium locations across NYC, such as the high traffic density intersection at 59th St. & … Read the...

Read More

Big Patek Philippe Exhibition in NYC Uses Social Video

Aug 10

Big Patek Philippe Exhibition in NYC Uses Social Video

Iconic brand Patek Philippe organized its largest ever exhibition in NYC, July 13 – 23, 2017, featuring several hundred million dollars of timepieces, some dating back to the 1500s. “The Grand Exhibition is of a scale we’ve never seen before. We’ve done one exhibition in Dubai, one in Munich and the last one in London, but we’ve never had this many historical pieces out of … Read the...

Read More