Last month’s huge agri-food exhibition in Milan, which had more than 50,000 attendees, implemented an Expo Matching Program (EMP) to set-up customized B2B meetings between exhibitors and buyers. In addition to seeing more and more trade show organizers offering matchmaking programs like this, we are seeing a wide spectrum of executions due of course to the number of moving parts here. We liked the design … Read the...

SMS/text messaging continues to be an effective marketing tool for event organizers but if you use this tool you must follow the law as failure to do so can be very expensive. It’s been a while since we have looked at the important legal aspects of SMS marketing so we take a look at a court decision last week that allows plaintiffs to proceed with … Read the...

We are currently visiting the Cannes Film Festival, or as it is known in the industry, CANNES, the 12-day film industry event in the French Riviera, and want to share some thoughts on one of the event’s innovative marketing programs: the Short Film Corner (SFC). We are a big believer in gateway marketing programs like this that introduce exhibitions and events to new audiences, … Read the...

As those of you who are regular readers of our posts know, Encore is a big believer in the use of outdoor to promote events. We routinely use it for our clients so we took note of a major deployment two weeks ago by Clear Channel Airports (CCA) at Denver International Airport (DIA) as airport advertising offers unique opportunities to event organizers and exhibitors.  If … Read the...

The Mobile World Congress, which was recently held in Barcelona, launched a major new near field communications (NFC) initiative.  It is one of the most robust roll-outs of this short-range wireless communication technology we have seen by a show organizer. With over one million nsf of exhibition and hospitality space, MWC is the world’s largest event for the mobile industry so it … Read the...

Is a six second video enough to achieve any real marketing value?  Well it seems at last month’s New York Fashion Week, the answer was YES. It looks like fashion editors, buyers, designers and others at the event were making use of Vine, Twitter’s new mobile service, that lets you capture and share short looping videos. Check out this piece on Atlantic Wire to … Read the...

Based on answers to media habits questions on attendee surveys at our clients’ shows, it is clear that more and more people are reading emails on their mobile devices. More importantly, this trend is being reinforced through data we are capturing from our clients’ actual attendee email campaigns. This is no surprise when you consider the latest numbers released by Return Path that show 300% … Read the...