We have seen numerous ads in our Facebook News Feed promoting the world’s largest watch and jewelry trade show, which opened today.  Baselworld’s ads were hard to miss because of the frequency and creative, which employed a compelling image that spanned the entire width of the News Feed. These type of native ads on the major social nets, Facebook, LinkedIn, Twitter, etc. are growing … Read the...

“Cartier. Le style et l’histoire”, which recently wrapped up at the Grand Palais in Paris, is the “first exhibition of this scale” to be held in Paris by the “Jeweler to Kings” in a quarter century. The exhibition featured extraordinary jewelry, bejeweled accessories and timepieces, including the diamond “Halo” tiara, which was created by Cartier in 1936 for the British royal family, and worn … Read the...

Encore client, The Original Miami Beach Antique Show, the world’s largest indoor antique show, wrapped up its 53rd edition a few weeks ago with “record attendance” and 90% of exhibiting dealers renewing their booths for the 2015 show, according to the post-show press release. The Original Miami Beach Antique Show significantly increased its online advertising with the addition of several million impressions bought … Read the...

If you don’t keep up with Real-Time Bidding (RTB), it sure may seem like that!  RTB, the process of evaluating, bidding on and buying ad inventory on an impression level basis in real-time through online ad exchanges is exploding, and projected to grow 38% year over year, and represent 22% of all digital display ad spending this year, according to eMarketer’s latest forecast. A … Read the...

Last month, Encore client, American Film Market (AFM), attracted thousands of buyers, sellers, filmmakers and other industry professionals from around the world to Santa Monica for the annual eight-day motion picture marketplace, which drove nearly one billion dollars in deals. We want to share some takeaways from AFM’s attendee acquisition retargeting campaign, which delivered several million retargeting ad impressions, against a six-figure cookie pool, … Read the...

Dreamforce 2013, the world’s largest software conference, which is currently being held in San Francisco, is set to “achieve record-breaking attendance with more than 130,000 people from 82 countries registered to attend,” according to a press release issued by the organizer on Monday. Since we started following this event organized by software giant, salesforce.com, several years ago, which features 1,250+ sessions and 350 exhibitors, … Read the...

Real-time bidding (RTB) is ramping fast.  According to eMarketer’s latest forecast of the US online ad market, advertisers will spend $3.34 billion this year for display ads through RTB, amounting to 73.9% year over year growth.  By 2017, RTB is expected to account for 29% of all digital display spending! RTB refers to the process of evaluating, bidding on and buying ad inventory on an … Read the...