According to a recent article in eMarketer, mobile ad spending around the world more than doubled to $8.41 billion in 2012. (eMarketer’s data is based on display and search only.  It does not include SMS and MMS.  It does include ad spending on tablets.) Mobile’s rapid growth is clearly being reflected at events. We are seeing an increasing number of mobile executions by event organizers… Read the...

A few weeks ago, we presented a session at IAEE’s Expo! Expo! on mobile marketing. It was great to be part of this major industry event which attracted nearly 2,000 professionals to the Orange County Convention Center in Orlando, Florida. We left with a lot of excellent takeaways including several insights from a brief survey we conducted at our session to provide participants with additional … Read the...

If newspapers are part of the media mix for your show, take note of recent comments from the global newspaper, The Financial Times.  They are just one more example of how fast media consumption habits are changing and why you need to start taking mobile seriously. In an interview with Media Week (UK), FT.com managing director Rob Grimshaw said “My best guess is that mobile … Read the...

An ExactTarget blog post a few weeks ago caught my attention because it featured an excellent graphic that clearly shows how fast mobile email consumption has grown over the past year. The reason this is so important is simple… email still remains a “killer app” in terms of driving attendance and registration dollars for shows. The challenge for event marketers is that this killer app … Read the...

While the overall global auto industry is growing, the Western European segment faces significant challenges… 40% of the plants are operating under breakeven, some markets are trending at a 20-year low in demand, and European passenger car sales are projected to drop 7% this year, according to a June 2012 report by AlixPartners. Considering this data, we were not sure what to expect when we … Read the...

In this week’s post, I focus on yet another text messaging class action lawsuit, this time, it is one against Jiffy Lube (U.S. District Court, Southern District of California, CASE NO. 3:11-MD-02261-JM-JMA). While the 25-page August 1, 2012 proposed settlement agreement, which requires Jiffy Lube to pay approximately $47 million in services ($35 million in cash value) to class members, can seem complex due to … Read the...

A few days ago, I received a MMS message for the MobileCON 2012 trade show (formerly CTIA Enterprise & Applications), October 9 – 11, at the San Diego Convention Center. In this week’s post, I want to share some thoughts on multimedia messaging service (MMS) and how it differs from short message service (SMS), which has much more scale in the U.S.—2.3 trillion SMS messages … Read the...