On Sept. 28, a capacity-crowd packed Central Park’s Great Lawn to watch musical performances by Stevie Wonder, Alicia Keys, John Mayer and Kings of Leon at the Global Citizen Festival. The event was produced by the Global Poverty Project, an advocacy group that works to end extreme poverty by 2030. One of the things that caught our attention about the marketing for this event … Read the...

Are you looking to create new sponsorship opportunities that drive incremental revenue for your event – and generate innovative value props for your partners? Check out what the organizer of the largest tennis tournament in the U.S. did at their event earlier this month. The U.S. Open debuted a 50′ long x 8′ tall social media wall, which displayed real-time social commentary by players … Read the...

Facebook recently made it possible to retarget in the News Feed through its Facebook Advertising Exchange (FBX).  As we are seeing more and more shows employing retargeting as part of their attendee acquisition campaigns, we highlight a few key value drivers here and some early performance numbers which are impressive. If you use Facebook, you know the News Feed is at the heart of the … Read the...

I am not going to tell you the answer to the question in the headline. The purpose of this post is to get you to think about this question, and the many variations of it with other media channels, because it is the work to get to the answer more than the answer itself that will provide the biggest payoff for your events. As a … Read the...

While reading a recent issue of Time Out New York, we noticed a full page back cover ad for the “Rock the Sidewalk: EXPRESS RUNWAY” event on August 3 in NYC’s Times Square. While staging an event in one of the world’s busiest pedestrian intersections, which attracts over a third of a million people each day, is certainly worth an article in and of itself, … Read the...

A few weeks ago, Encore client, American Film Market (AFM), launched a new video that will be used as part of its 2013 attendee acquisition campaign. As more and more shows are using video in their marketing, we thought we would share some insights into the making and deployment of the new video for this annual global b2b event with attendees from 70+ countries, … Read the...

Last month’s huge agri-food exhibition in Milan, which had more than 50,000 attendees, implemented an Expo Matching Program (EMP) to set-up customized B2B meetings between exhibitors and buyers. In addition to seeing more and more trade show organizers offering matchmaking programs like this, we are seeing a wide spectrum of executions due of course to the number of moving parts here. We liked the design … Read the...