Are you looking to create new sponsorship opportunities that drive incremental revenue for your event – and generate innovative value props for your partners? Check out what the organizer of the largest tennis tournament in the U.S. did at their event earlier this month. The U.S. Open debuted a 50′ long x 8′ tall social media wall, which displayed real-time social commentary by players … Read the...

While reading a recent issue of Time Out New York, we noticed a full page back cover ad for the “Rock the Sidewalk: EXPRESS RUNWAY” event on August 3 in NYC’s Times Square. While staging an event in one of the world’s busiest pedestrian intersections, which attracts over a third of a million people each day, is certainly worth an article in and of itself, … Read the...

We are currently visiting the Cannes Film Festival, or as it is known in the industry, CANNES, the 12-day film industry event in the French Riviera, and want to share some thoughts on one of the event’s innovative marketing programs: the Short Film Corner (SFC). We are a big believer in gateway marketing programs like this that introduce exhibitions and events to new audiences, … Read the...

Is a six second video enough to achieve any real marketing value?  Well it seems at last month’s New York Fashion Week, the answer was YES. It looks like fashion editors, buyers, designers and others at the event were making use of Vine, Twitter’s new mobile service, that lets you capture and share short looping videos. Check out this piece on Atlantic Wire to … Read the...

While the overall global auto industry is growing, the Western European segment faces significant challenges… 40% of the plants are operating under breakeven, some markets are trending at a 20-year low in demand, and European passenger car sales are projected to drop 7% this year, according to a June 2012 report by AlixPartners. Considering this data, we were not sure what to expect when we … Read the...

We are still very early in the Near Field Communications (NFC) story, but a deployment at this week’s Wakestock, one of the first of its kind in the UK, gives us a glimpse into the future of event ticketing, and potential benefits of this short-range, high-frequency RFID technology. When thousands of music and extreme sports fans attend Wakestock, Europe’s largest music and wakeboarding festival, … Read the...