Bidding Strategy Key to Original Miami Beach Antique Show Online Ad Campaign

Mar 02

Bidding Strategy Key to Original Miami Beach Antique Show Online Ad Campaign

Encore client, The Original Miami Beach Antique Show (OMBAS), which featured nearly 1,000 exhibitors from around the world last month, ran millions of online display ad impressions to drive attendance. More ads were purchased through online auction marketplaces than ever before.  These types of real-time bidding (RTB) ad buys are much different than traditional publisher-direct (site-specific) ad buys, especially when it comes to pricing.… Read the...

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South Beach Wine & Food Festival Uses Insert to Drive Attendance; 700,000+ Print & Digital Units

Feb 03

South Beach Wine & Food Festival Uses Insert to Drive Attendance; 700,000+ Print & Digital Units

Due to the significant amount of advertising we buy in South Florida, we follow ad campaigns in the market, especially unique programs by event organizers. One that recently caught our attention was a major print insert promoting this month’s internationally renowned South Beach Wine & Food Festival, which attracted approximately 60,000 visitors last year. The insert is presented by MIAMI magazine and its publisher, … Read the...

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92,000-Visitor London Boat Show Employs Google Search Ads

Jan 23

92,000-Visitor London Boat Show Employs Google Search Ads

Search delivers high-intent consumers to event organizers. “Following their use of search for live event information, 80% of consumers eventually purchase a ticket”, according to the recent Lifting the Curtain on Live Events infographic published by Google. When you combine this high intent with massive scale (billions of searches are conducted every day), you can see why the London Boat Show, which just wrapped up … Read the...

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70,000+ Visitor FIAC Exposition Runs Synced Banners on New York Times Web Site

Sep 18

70,000+ Visitor FIAC Exposition Runs Synced Banners on New York Times Web Site

We first covered FIAC after we visited this major international art exposition at the historic Grand Palais in Paris a few years ago. As the 2014 edition is coming up next month, we highlight one aspect of their marketing campaign that caught our attention. FIAC is running a “synced banner” execution (also referred to as tandem or companion ads) on nytimes.com, which integrates two premium … Read the...

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250,000 Visitor Edinburgh Art Festival Leverages Twitter; Photos Boost Engagement

Aug 05

250,000 Visitor Edinburgh Art Festival Leverages Twitter; Photos Boost Engagement

The Edinburgh Art Festival, the annual visual arts event which attracts over 250,000 visitors, opened last Thursday, and their Twitter feed has been ALIVE over the past week. In the seven day period we tracked, which includes the first several days of the event, and a few days leading up to it, the event organizer posted to Twitter nearly 100 times, including both Tweets … Read the...

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LACMA Uses Online Behavioral Targeting to Drive Ticket Sales for New Art Exhibition in LA

Jul 02

LACMA Uses Online Behavioral Targeting to Drive Ticket Sales for New Art Exhibition in LA

We were served a “substantial number” of online display ads promoting the new LACMA exhibition “Expressionism in Germany and France: From Van Gogh to Kandinsky” in Los Angeles, during the exhibition’s opening week. These ads were the result of behavioral targeting, which uses anonymous data collected from web browsing via cookies to display online ads to the best possible audiences. Why did LACMA target us … Read the...

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