We first covered FIAC after we visited this major international art exposition at the historic Grand Palais in Paris a few years ago. As the 2014 edition is coming up next month, we highlight one aspect of their marketing campaign that caught our attention. FIAC is running a “synced banner” execution (also referred to as tandem or companion ads) on nytimes.com, which integrates two premium … Read the...

The Edinburgh Art Festival, the annual visual arts event which attracts over 250,000 visitors, opened last Thursday, and their Twitter feed has been ALIVE over the past week. In the seven day period we tracked, which includes the first several days of the event, and a few days leading up to it, the event organizer posted to Twitter nearly 100 times, including both Tweets … Read the...

We were served a “substantial number” of online display ads promoting the new LACMA exhibition “Expressionism in Germany and France: From Van Gogh to Kandinsky” in Los Angeles, during the exhibition’s opening week. These ads were the result of behavioral targeting, which uses anonymous data collected from web browsing via cookies to display online ads to the best possible audiences. Why did LACMA target us … Read the...

We were in Paris last month during the Saint-Germain-des-Pres Jazz Festival, and want to share with you one part of the advertising we saw for this 12-day event. We saw outdoor ads promoting the festival on Rue De Rivoli, one of the most prominent commercial streets in Paris. This is a high-traffic density street, which is ideal for outdoor advertising. The specific format used … Read the...

International auction house, Christie’s, used an unusual tactic to promote its recent “If I Live I’ll See You Tuesday” live auction event in New York, which sold $134.6 million in artwork. Christie’s produced a four-minute online video featuring professional skateboarder, Chris Martin, skating by artwork at its facilities, to provide “a behind-the-scenes look at highlights” of the auction. Combine the video with a soundtrack by … Read the...

We are currently joining 35,000 film professionals and 4,000 international journalists at the 12-day Festival De Cannes, and co-located trade show, Marche Du Film, in the French Riviera, and want to share one of our takeaways: the substantial amount of promotion we are seeing for events from other organizers around the world (i.e. unrelated to Cannes). It is hard to miss this promotion … Read the...