While the overall global auto industry is growing, the Western European segment faces significant challenges… 40% of the plants are operating under breakeven, some markets are trending at a 20-year low in demand, and European passenger car sales are projected to drop 7% this year, according to a June 2012 report by AlixPartners. Considering this data, we were not sure what to expect when we … Read the...

We are still very early in the Near Field Communications (NFC) story, but a deployment at this week’s Wakestock, one of the first of its kind in the UK, gives us a glimpse into the future of event ticketing, and potential benefits of this short-range, high-frequency RFID technology. When thousands of music and extreme sports fans attend Wakestock, Europe’s largest music and wakeboarding festival, … Read the...

When thousands of buyers from around the world visit Hong Kong Fashion Week, July 3 – 6, 2012, at the Hong Kong Convention & Exhibition Centre, they will be able to use QR codes to enhance their on-site experience. HKTDC, the show organizer, has launched an all-new “exhibitor scanner feature” as part of their mobile app that will enable attendees to get … Read the...

Several weeks ago, I visited the LA Auto Show. Three quarters of a million square feet exhibition space. More than 1,000 vehicles on display. Plenty of world and North American debuts. Great place to visit if you are shopping for a new car, but that is not why I went to the 100+ year-old show. I attended to see the latest marketing strategies and … Read the...

Started in 1895, the Venice Biennale is a major contemporary art exhibition which occurs every two years in Venice, Italy. The event, which opened to the public this month, runs through November 27, 2011. More than 375,000 people visited the last Venice Biennale in 2009. International auction house, Christie’s, launched a free iPhone App for this year’s Venice Art Biennale, with a lot of excellent … Read the...

Last week, I visited the New York International Auto Show, the largest auto show in North America. I saw lots of amazing cars and new technologies. However, the takeaways which I want to share with you in this week’s blog post are the mobile app, SMS, mobile barcodes and mobile Web sites, which were all part of this year’s event. In 2010, the New … Read the...