The New York Times Travel Show Launches Mobile Show Guide

Mar 17

The mobile show guide offered lots of information about what was happening at The New York Times Travel Show, February 25 to 27, 2011, at the Jacob K. Javits Convention Center in New York City, which featured nearly 500 exhibitors representing more than 150 countries. Attendees were able to browse exhibitor lists, seminar schedules, floor plans and show specials on their mobile device, and … Read the...

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Berlin Mega Event Expands Mobile Platform

Feb 17

For the past few weeks, the film industry turned its attention to the German capital for Berlinale 2011’s constellation of events, including the 61st Berlin International Film Festival and integrated global trade show, the European Film Market (EFM). Nearly 300,000 tickets were sold to the public program. Film professionals from more than 125 countries were on hand, along with some 4,000 journalists to attend … Read the...

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What Sundance’s Mobile App Strategy Can Teach Show Organizers

Jan 27

This week’s Sundance Film Festival, the nation’s largest independent cinema festival, which will attract an estimated 50,000 people, rolled out enhanced iPhone and Android apps. I purchased the iPhone app, and want to share some thoughts that are worth noting if you have an app for your show or are planning on launching one. Though the app offers excellent utility and entertainment value which … Read the...

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Big Miami Show Dials into Mobile Marketing

Jan 13

Newspapers. Trade pubs. Magazines. Outdoor. Television. Cable. Direct mail. Email. Online display. Social. The 50th Anniversary Original Miami Beach Antique Show is employing a wide set of media channels to attract buyers to see more than 800 national and international dealers from 22 countries that will be showcasing millions of dollars of antiques, art and jewelry next month at the Miami Beach Convention Center. Based … Read the...

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What We Can Learn From the NYC Marathon iPhone/iPad App

Nov 11

Last Sunday, I had the opportunity to see in-person the largest marathon in the world, estimated to have more than two million spectators and 315 million television viewers across the globe. Watching the 45,000 participants in the 41st annual ING New York City Marathon make the 26.2 mile journey was truly an inspirational experience! A new iPhone/iPad app offered by the Marathon this year certainly … Read the...

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