We are always on the lookout for new ways to reach and engage attendees so when we got an email promoting the partnership between the Sundance Film Festival, Jan. 22 – Feb. 1, 2026, and Chase Sapphire Reserve, we were intrigued – and want to share some takeaways. This partnership with the annual festival which attracts some 85,000 visitors isn’t just about logos or … Read the...

Art Basel Paris returns to the iconic Grand Palais, October 24 – 26, 2025, promising three days of art, culture, and commerce.  But beyond the masterpieces on display, the fair’s ticket strategy offers a compelling example of how tiered prices, premium packages, add-ons, cross-sales and psychology all blend together to optimize engagement and revenue across audiences. We recently purchased a ticket for this international art … Read the...

Out-of-home (OOH) advertising posted its highest ever third-quarter volume, which follows a record breaking first half of the year, demonstrating the medium’s value in connecting advertisers with audiences.  Not surprisingly, digital (DOOH) was a critical growth driver, representing 33% of sales in the quarter, according to the Out of Home Advertising Association of America (OAAA). “We are excited to see another record-breaking quarter for OOH, … Read the...

We recently noticed the US Open Tennis Championships, which attracted 957,000 visitors last year, running large, high-impact ads on the top of the home page of The New York Times website (see screenshot) to promote ticket sales for the annual sports event being held August 26 to September 8, 2024 in New York. We have run ads on this major digital news platform which reaches … Read the...

We have joined the tens of thousands of people who converge on the two-mile seaside boulevard, La Croisette, for the Cannes Film Festival many times so have followed the global film event’s marketing, especially the promotion in news feeds on major social nets for a while.  As the 77th edition of Cannes kicked off its 12-day run yesterday, we share one of our marketing takeaways … Read the...

During Frieze Los Angeles, we noticed a jumbo ad unit running on the Los Angeles Times website for Hauser & Wirth, one of the exhibitors, promoting their participation in the art fair, which hosted more than 120 exhibitors from 22 countries, February 16 – 19, 2023. It was hard to miss the cross-platform responsive ad unit Hauser & Wirth ran not just because of … Read the...