White Paper: Insights from 100s of Ad Buys for Luxury Exhibitions

Sep 17

White Paper: Insights from 100s of Ad Buys for Luxury Exhibitions

If you want to reach collectors, buyers and other affluent audiences in luxury sectors such as art, antiques, design, jewelry, watches and yachts, then you need to fish where the fish are!  While the philosophy here is simple, executing can be a bit more difficult.  Some fish are harder to reach than others.  The affluent are an extremely heterogeneous audience pool and the high-net-worth (HNW)...

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Global Film Event Cannes 2021 Launches Festivals Hub

Jul 06

Global Film Event Cannes 2021 Launches Festivals Hub

The Cannes Film Festival is back with a live, in-person event which opens today and runs through July 17. In an email we received today announcing the kick off of the Festival, the organizer said “the emotion was palpable in the Grand Théâtre Lumière for the return of the Festival to Cannes after its cancellation last year due to the global pandemic.” We have received...

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Boot Dusseldorf Launches New Podcast Series

Jun 01

Boot Dusseldorf Launches New Podcast Series

We joined 250,000 visitors who attended Boot Dusseldorf in-person a few years ago (see our after-show post) and have followed the marketing for this annual boat and water sports show since then. We recently noticed Boot launched a new podcast initiative and highlight it because podcasting is surging and offers unique promotional opportunities for show organizers. An estimated 116 million people listen to podcasts...

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Watches and Wonders 2021 Generates Lots of Views with Social Video, Livestreaming

May 03

Watches and Wonders 2021 Generates Lots of Views with Social Video, Livestreaming

As video is the fastest growing advertising format in the digital campaigns we handle for our exhibition and event clients, we are always analyzing video marketing programs for other shows and the deft use of video by Watches and Wonders 2021 caught our attention. This pair of major shows held April 7 – 18, 2021 for the watchmaking industry brought together the world’s leading brands...

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BRAFA 2021 Launches Multi-Venue Format in Response to Pandemic

Feb 02

BRAFA 2021 Launches Multi-Venue Format in Response to Pandemic

We visited BRAFA a few years ago when we were in Brussels (see our post) so were curious what this international art fair was doing this year considering the pandemic and that it has never been postponed or canceled in its 65 year history. We found BRAFA’s strategy to be an innovative solution to the current challenging environment for physical events. Their approach was also...

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Frankfurt Book Fair Attracts 200,000 Visitors Worldwide to Its Special Edition 2020

Oct 28

Frankfurt Book Fair Attracts 200,000 Visitors Worldwide to Its Special Edition 2020

Like many events, the Frankfurt Book Fair, the world’s largest book fair which attracted more than 300,000 visitors last year, had to adapt its plans for the 72nd edition held October 14 – 18, 2020 due to Covid-19. Based on the numbers reported by the fair organizer, their first-ever primarily digital fair resonated well with their audiences.  200,000 users worldwide participated in the...

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